66 NORTH has been outfitting the people of the harsh North Atlantic climate since 1926. For years they solely worked with commercial fisherman, providing them protection from the rough seas, but now have turned into more of a lifestyle brand creating gear for virtually every possible scenario in the outdoors. This past March we spent a full 15 hours out on the Icelandic sea with a fishing captain and his crew. Our vision was to capture the heritage behind this incredible brand, while also capturing the more modern look many Icelanders have come to love 66 NORTH as.
Check out the most recent interview of our work together here: https://www.66north.us/whats-on/hunter-lawrence-the-storyteller/